We tested how 5 major AI models respond to 80 real cruise purchase queries across 8 German customer profiles. Costa appears in fewer than 1 in 5 answers — and almost never as the top recommendation.
How often each brand appeared when that customer profile searched for cruise recommendations. Out of 50 possible slots per persona (10 queries × 5 AI models).
Out of all recommendation slots per model, this is how often Costa was included in the answer — across all 80 queries and 8 personas.
AI models typically recommend 4–5 brands per query. This chart shows where within those lists Costa appears — across all 72 times it was mentioned.
AI models with web access cite domains as references when building their answers. Citation frequency is a direct signal of how "authoritative" a brand's website is in AI retrieval systems — and how often it gets pulled into the answer generation process.
All queries were originally run in German — the native language of the target audience. We have translated the prompts into English for this report. The model responses shown are direct excerpts from the actual answers returned during the analysis run on April 7, 2026.
We run this report on a recurring basis — weekly or bi-weekly, whatever fits your workflow. Everything below is included and can be adjusted at any time: