Generative Engine Optimization · German Market

Costa Has a
Visibility Problem
in AI Search.

We tested how 5 major AI models respond to 80 real cruise purchase queries across 8 German customer profiles. Costa appears in fewer than 1 in 5 answers — and almost never as the top recommendation.

18%

AI Visibility
Rate

Rank among
9 cruise brands

0×

Times costa.de
cited as source

Brand Comparison

The AI Leaderboard — German Cruise Market

AIDA and TUI appear 2.5× more often than Costa — and consistently rank in positions #1 or #2. Costa's average recommendation rank is 3.6. Only once across all 400 answer slots was Costa ranked #1.

Persona Breakdown

Where Costa Is — and Isn't — Visible

How often each brand appeared when that customer profile searched for cruise recommendations. Out of 50 possible slots per persona (10 queries × 5 AI models).

Costa's only meaningful presence is with price-conscious repeat cruisers. For families, spontaneous travelers, culture seekers, and luxury profiles — AI models simply don't mention Costa.

How to Move Forward

Turn This Into a Competitive Advantage

We run this report on a recurring basis — weekly or bi-weekly, whatever fits your workflow. Everything below is included and can be adjusted at any time:

Full visibility analysis across 5 AI models (Claude, GPT, Gemini, Perplexity, DeepSeek) — 400 answer slots per run
Rank tracking vs. any competitor set — AIDA, TUI, MSC, and others as needed
Trend comparison to previous reports to track progress over time
Custom persona focus — e.g. stronger weight on the "Family with Children" segment, Costa's internal reference group
Adjustable query topics — Mediterranean routes, onboard dining, sustainability, specific campaigns, anything Costa wants to track
Add or swap AI models as new ones gain market share
Monthly executive summary for internal stakeholders
Delivered as a branded interactive HTML report — ready to share

Let's talk about next steps.

We're happy to walk through the findings, define the right cadence, and outline first concrete steps to improve Costa's AI visibility.

Book a Meeting →

Costa Has aVisibility Problemin AI Search.

The AI Leaderboard — German Cruise Market

Where Costa Is — and Isn't — Visible

Turn This Into a Competitive Advantage

Let's talk about next steps.

Costa Has a
Visibility Problem
in AI Search.